Understanding Impulse Shopping: A Psychologist's Take on Highly Sensitive People (2026)

Impulse shopping, a seemingly irresistible urge to buy things on a whim, often leaves us wondering: what's really driving this behavior? A psychologist explains that for highly sensitive people, these impulsive actions might be more than just a lack of self-control. Esther Boada, a psychologist and director of Centre Sukha in Barcelona, delves into the fascinating connection between high sensitivity and impulse shopping. She clarifies that while there's no scientific evidence suggesting HSPs spend more money, a crucial nuance emerges: some HSPs exhibit a trait known as High Sensation Seeking. This trait, akin to ADHD, demands higher levels of stimulation to stay engaged and focused. As a result, HSPs may seek out activities offering quick or intense rewards, like shopping sprees or spontaneous purchases. However, this doesn't mean HSPs are inherently impulsive buyers. Instead, it's about managing their unique needs and emotions effectively. Boada emphasizes that these behaviors can be coping mechanisms, offering immediate relief, distraction, or comfort when HSPs lack the tools to manage their intense feelings. For instance, a tattoo might symbolize a profound internal feeling or a significant life experience. Yet, it's crucial to distinguish between healthy coping mechanisms and red flags. If these actions become a go-to escape from emotional discomfort, it's time to reevaluate. Boada advises understanding the underlying needs behind these behaviors rather than trying to control them. Instead of self-criticism, HSPs should focus on regulating their emotions, tuning into their needs, and finding healthy ways to seek novelty and pleasure without relying solely on shopping or food. Therapy plays a vital role in this process, offering a supportive environment to explore and understand these impulses. By shifting from self-criticism to understanding, HSPs can build a healthier relationship with their intense emotions and discover more adaptive ways to meet their needs.

Understanding Impulse Shopping: A Psychologist's Take on Highly Sensitive People (2026)
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